MARKETING BROZPerformance Audit
Our Performance Audit is not just a standard checklist. We dig deep into your ad accounts, analytics, and attribution models to find exactly where you are losing money and where you can scale. You'll receive a comprehensive document outlining actionable steps to improve ROAS immediately.
Too often, brands rely on surface-level metrics like CTR or in-platform ROAS, which masks underlying inefficiencies. We look at the holistic picture—from the initial click to the final conversion, examining your creative assets, landing pages, and backend tracking. This multi-layered approach ensures we identify not only what's broken but why it's broken.
By the end of this process, you will have a prioritized roadmap that cuts through the noise. We outline the exact levers to pull for immediate impact, as well as the mid-to-long-term strategies required for sustainable growth. Our audits have routinely uncovered six figures in wasted annual spend for our clients, redirecting that capital toward high-performing cohorts.
Our Philosophy
We believe that data without context is just noise. An effective audit must go beyond the standard platform recommendations that optimize for the platform's revenue rather than yours. Our philosophy is rooted in business outcomes—we look at your marketing ecosystem through the lens of profitability, unit economics, and scalable growth.
Transparency is our core value during this process. We do not sugarcoat our findings or present vanity metrics to make the situation look better than it is. We provide the hard truths and the clear path forward, empowering founders and marketing leaders to make decisive, informed changes.
Challenges We Solve
Unexplained Drop in Performance
You've seen a sudden or gradual decline in ROAS/CPA and your current team cannot pinpoint the exact cause or provide a viable solution to reverse the trend.
Scaling Ceilings
Every time you attempt to increase your ad budget, your efficiency plummets. You are stuck at a specific spend level and cannot break through without sacrificing profitability.
Attribution Confusion
Meta claims one number, Google claims another, and your Shopify/CRM data tells a completely different story. You lack a single source of truth for decision-making.
Creative Fatigue
Your winning ads have burned out, and new creatives are failing to gain traction. You lack a systematic framework for ideating, testing, and scaling new concepts.
Agency Mistrust
You are unsure if your current agency is executing at a high level or simply coasting. You need an unbiased, expert third party to validate their work.
Our Methodology
The 'Leak' Identification Phase
We start by finding the most glaring inefficiencies that are currently wasting your budget. This involves scrutinizing search term reports, placement data, and audience overlap to immediately stop the bleeding.
Structural Evaluation
We assess whether your account architecture allows platforms to learn efficiently. We look for over-segmentation or overly broad setups that hinder machine learning algorithms.
Creative & Messaging Alignment
A thorough review of your top and bottom-performing assets. We categorize creatives by angle, format, and messaging to determine what truly resonates with your ideal customer profile.
Attribution & Multi-Touch Analysis
Understanding the true journey of your customers. We map out how different channels interact and assist each other, moving beyond last-click attribution to uncover the real drivers of growth.
Roadmap Prioritization
Not all fixes are created equal. We matrix our findings based on potential impact versus implementation effort, delivering a phased roadmap that delivers quick wins while building long-term capability.
What's Included
- Full account structure analysis (Meta, Google, LinkedIn)
- Creative performance and messaging review
- Audience targeting and exclusion verification
- Conversion tracking & attribution audit
- Competitor benchmarking and market positioning
- Prioritized roadmap for immediate optimization
- Landing page conversion rate (CRO) analysis
- Budget allocation and scaling recommendations
- Technical setup review for tracking pixels and APIs
- Post-audit strategy workshop (90 minutes)
Engagement Process
Discovery & Access
We align on your KPIs, historical performance, and current pain points. Secure access is granted to all relevant ad platforms, analytics tools, and tag managers.
Data Integrity Verification
Before looking at performance, we ensure your tracking is accurate. We check for double-counting, missing events, and attribution window discrepancies.
Deep Dive Analysis
Our senior media buyers manually review your campaign structures, bid strategies, and creative testing frameworks to identify inefficiencies and missed opportunities.
Funnel & CRO Review
We analyze the post-click experience, reviewing landing page heatmaps, bounce rates, and user journeys to find drop-off points.
Strategy Delivery
We compile our findings into a comprehensive deck, complete with graded scorecards for each platform and a prioritized 'fix-it' list.
Executive Q&A Session
A 90-minute call to walk your leadership and marketing teams through the audit, answering questions and outlining the execution plan.
Proven Results
$120k/yr Saved
Identified massive budget waste in broad match keyword overlap and audience fragmentation for a B2B SaaS client.
+45% ROAS Improvement
Restructured a D2C brand's Meta ad account, consolidating campaigns to feed the algorithm more signals, resulting in a 45% lift in 30 days.
3x Lead Volume
Fixed broken offline conversion tracking for an enterprise client, allowing Google's smart bidding to optimize for qualified leads rather than junk form fills.
-30% CPA
Implemented a rigorous creative testing framework post-audit, identifying a new winning angle that reduced customer acquisition costs by 30%.
Frequently Asked Questions
Ideal For
- Brands spending >$10k/mo on paid ads
- Companies seeing stagnant or declining ROAS over recent quarters
- Teams needing a second opinion on their current agency's performance
- Founders planning a major budget scale-up and wanting a solid foundation
- Organizations transitioning from agency to in-house teams
- Marketing leaders looking for unbiased, data-driven strategy validation
Ready to Scale?
Schedule a free strategy call to discuss if Performance Audit is the right fit for your growth goals. We'll explore your current bottlenecks and outline a clear path forward.