MARKETING BROZFractional Head of Performance
For companies not ready for a full-time VP of Growth but needing senior oversight. We step in to manage your agencies, hire your team, and ensure your marketing dollars are actually driving business revenue, not just platform metrics.
Founders and CEOs often find themselves bogged down managing multiple marketing agencies, trying to decipher conflicting reports, and mediating disputes between creative and media teams. Our Fractional Head of Performance steps into this void. We sit on your side of the table, acting as your senior internal leader, translating complex marketing data into clear business outcomes.
We bring the discipline of a seasoned executive. We manage the P&L of your marketing department, hold vendors relentlessly accountable, build out the necessary data infrastructure, and present clear, board-ready reporting. This service allows leadership to step back from the day-to-day marketing weeds and focus on the overall business strategy, knowing their growth engine is in expert hands.
Our Philosophy
Leadership is about clarity and accountability. We believe that marketing should never be a black box to the rest of the executive team. Our philosophy as Fractional Leaders is to bring rigorous financial discipline to the marketing department. We treat your budget as if it were our own.
We are completely platform-agnostic and agency-agnostic. Our only allegiance is to the profitable growth of your business. We thrive on bringing order to chaos, establishing systems that turn unpredictable spending into a reliable engine for revenue generation.
Challenges We Solve
Agency Bloat & Underperformance
You are paying multiple agencies significant retainers, but growth has stalled, and nobody is taking ownership of the overall result.
Founder Burnout
The CEO is spending 20 hours a week reviewing ad copy and attending agency check-ins instead of focusing on fundraising or product.
Data Chaos
You cannot confidently state your true Customer Acquisition Cost across all blended channels. Your data is fragmented.
Lack of Strategy
The team is executing randomly. There is no unified, cohesive strategy guiding the tactical day-to-day work.
Hiring Mistakes
You've hired 'marketing managers' who turned out to be coordinators unable to drive high-level strategy or manage substantial budgets.
Our Methodology
Business Metrics First
We ignore vanity metrics. We train teams and agencies to report on what matters to the CEO and Board: Revenue, Margin, CAC, and Payback constraints.
Vendor Accountability
We speak the agencies' language. We know when they are hiding behind opaque metrics and we enforce strict SLAs and performance targets.
Holistic Ecosystem View
We ensure SEO, Paid Social, Paid Search, and Email are not operating in silos, but are integrated into a cohesive customer journey.
Frictionless Reporting
We build automated dashboards that provide daily, weekly, and monthly snapshots of performance, eliminating the need for manual, error-prone spreadsheets.
Scalable Team Building
We design organizational charts for your marketing department that are lean, scalable, and focused on specific, measurable outputs.
What's Included
- Vendor & agency management and accountability
- Hiring, interviewing, and team structuring
- Marketing P&L and budget allocation management
- Attribution and data stack ownership
- Board-level and C-suite reporting
- Cross-channel marketing strategy development
- Tech stack auditing and consolidation
- LTV/CAC modeling and cohort analysis
- Mentorship of internal junior marketing staff
- Strategic alignment with Sales and Product teams
Engagement Process
Executive Integration
We join your leadership meetings, Slack channels, and project management tools, acting as a true member of your executive team.
Audit & Realignment
We deeply review all current vendors, internal team outputs, budgets, and tools to identify inefficiencies and realign to business goals.
Infrastructure Deployment
We establish a single source of truth for data, setting up executive dashboards that report on true business metrics (CAC, LTV, Payback Period).
Operational Execution
We take over the day-to-day management of the growth operations, directing the strategy and holding teams accountable to KPIs.
Scaling & Optimization
With systems in place, we aggressively scale efficient channels, test new ones, and optimize the overall marketing mix for maximum ROI.
Transition Planning
When the time is right, we help you draft the job description, interview, and train your permanent, full-time replacement.
Proven Results
$200k Vendor Savings
Consolidated a tech company's fragmented agency roster, firing underperformers, bringing core functions in-house, and saving massive overhead.
Board-Ready Metrics
Built a fully automated LTV/CAC cohort dashboard for a Series B startup, instrumental in their successful Series C raise.
Cross-Channel Synergy
Aligned a previously siloed paid search and SEO strategy, dominating SERP real estate and reducing blended acquisition costs by 18%.
Seamless Transition
Managed the growth function for 6 months while leading the executive search, successfully onboarding and handing over to a new VP of Marketing.
Frequently Asked Questions
Ideal For
- CEOs and Founders tired of managing marketing agencies directly
- Companies bridging the gap between marketing leaders
- Scale-ups needing strategic discipline and mature reporting
- Businesses preparing for a funding round requiring solid unit economics
- Organizations transitioning from a purely sales-led to a marketing-led motion
- Teams needing to untangle complex, siloed marketing operations
Ready to Scale?
Schedule a free strategy call to discuss if Fractional Head of Performance is the right fit for your growth goals. We'll explore your current bottlenecks and outline a clear path forward.